The Research On Service Innovation For7Days-Inn

Economy hotel is an important part and plays a pivotal role in the hotel industry. Whether you are on business travel, tourism travel or visit our friends and relatives, you are inseparable from the economy hotel in the lodging. Now economy hotel on the rapid development in scale is complied with the needs of the market. The hotel business success is various complexes, climate favorable geographical positions and is important factors. And in an increasingly becoming similar hardware economy hotel, how to run-off unique and services will is particularly important. In the material is not the lack of today, the consumer hope to get more spirit. Haier as high quality electrical home appliances brands at home and abroad, the first is to is famous for its service, and not say consumers will buy whose product in a high quality, in fact, consumers really want to buy is a trust, don't have to problems that may arise in the future trouble. Therefore, the service quality of economic hotel for the choice of consumer speaking is very important, and based on this, this paper, from the economy hotel on the service innovation; find an ascending economy hotel the core competitiveness of the method.This paper through the qualitative analysis, found the influence economy hotel service innovation factors, and each factors respectively on the countermeasure analysis. The first part of "introduction" from the economy hotel service and the service innovation, based on the research background and study of the theoretical significance and practical significance, and to domestic and international service innovation of existing reviewed, and on this basis, this paper put forward the contents, innovation points and research methods. The second part of "economy hotel service status and theoretical basis" for the concept of this first involved were reviewed in this paper, and then analyzes the difficulty of the service innovation and talk about the trend of the development of service innovation and its characteristic, this paper puts forward the theory basis and the practical basis. The third part of the "seven days chain hotel service status analysis and evaluation" combined with7days of the hotel chain characteristics, the existing problems and the development needs, from the domestic and foreign existing research results, analysis and evaluation. The fourth part of "seven days chain hotel service innovation way and the countermeasures" through the analysis of the current situation of service innovation that the way and the countermeasures, tries to perfect the seven days of the hotel chain operation mode. The fifth part "research conclusion and prospect", this paper summarized the study conclusions, and put forward the existing problems and the future study direction.