The Research On Marketing Strategy Of Syec Electronic Corporation

The electric power industry as a pillar industry of the national economy has long been a hot investment and the focus of attention of industry manufacturers. Government and industry associations repeatedly stressed the importance of coordinated development of power distribution, advocated strengthening the building of rural and urban distribution network, appealed to solve power distribution grid capacity shortage issues in large and medium-sized cities. According to statistics, during "11th Five-Year Plan" period, investment of power transmission network is about 840 billion yuan, investment of distribution network is about 720 billion yuan, which include 600 billion yuan in urban and 120 billion yuan in rural. This means that in this round of investment in the power grid, high-voltage transmission network and low-voltage distribution network equipment will be fully benefited.Siyuan Electric Co. is well-known manufacturers in power transmission and distribution industry. It not only faces the complicated strategic environment and severe challenges in the market, but also faces the major development opportunities and significant strategic opportunities. This paper intent to solve the current varying extent marketing strategies difficulties, also try to provide certain marketing strategy references to other enterprises in the industry.This paper analyzed the market demand in transmission and distribution sectors of the macro environment as first step, then studied the competition from manufacturers, potential entrants, customer bargaining abilities, the threat of substitutes explore areas of the industrial competitiveness in the market trend, followed by analysis of the enterprise the development of the status quo, market conditions, such as the major problems of internal environment, and summarized the factors which affect the development of the corporate market, use SWOT tool to analyze the enterprise strategic.On this basis, analyzed the action of purchase in electricity transmission and distribution products to turn theory as a guide, through geographical regions and from the areas of product-level transmission and distribution products market segmentation and assessment, combining the companies own characteristics of Siyuan, summed up the company's target markets strategy.Clearly targeting the enterprise, based on differences of marketing theory, the non-optimized by the current marketing strategy of a series of measures. Based on the market situation and the specific needs of different systems design, the company's product portfolio, the implementation of product differentiation strategy; perfect products price system, a price difference of strategy, and creating a sound network system, and service differentiation, and the scientific design company marketing channels, improve various marketing, ultimately establish a stable long-term strategic cooperative partnership with customers.Finally, established the marketing strategy to consolidate the implementation, built a better marketing support system, including incentive mechanism and improving the performance appraisal system, the strengthening of customer resource management, improve the service system for the sales staff and management and etc.