Research On Sichuan Ruida Electric Co.,Ltd.’ Development Strategy

Since reform and opening, China’s economy, an unprecedented large-scale development, has become the world’s largest consumer market and transmission and distribution equipment manufacturing base, the industry growth rate also ranks the highest in the world. Transmission and distribution industry has become the focus of attention of a national industry, increasing infrastructure, which focus on stimulating domestic demand. With increasing market opportunities and customers increasingly rational consumer psychology, market competition becomes increasingly fierce. Meanwhile, witnessed by the world in 2008 the sudden financial crisis, many enterprises owning to the sudden financial crisis that lose their competitiveness in the past, have to decline, restructure, merger, or even lose life. Late start, weak foundation on transmission and distribution equipment manufacturing enterprises in China, how to adapt to the complex and cruel competition of the times change, so healthy and stable development, has become national and industry topics of common concern.This paper, through four Sichuan Ruida Electric Co. Ltd. Review of the Development, analysis of identifying the current problems of strategic problems the company stronger. Transmission and distribution industry, domestic and international situation and development trend of Sichuan Ruida Electric Co, Ltd. is the external environments, internal resources, expand the detail. Analysis of the use of a variety of management tools that the company’s strategic development plan, and to focus on the appropriate design, implementation and control measures.Through this demonstration, it is helpful for the Sichuan Electric Co. Ruida to understand the strategic planning of science in the important role of enterprise development, the company aims to meet current and future market competition, sustainable, healthy and stable development of reference promotes the transmission and distribution equipment in Sichuan and domestic manufacturing industry to flourish. The study is divided into six chapters:Chapter One:First, the background of writing the article stated, clearly topics of theoretical and practical significance; and listing the methods of analysis used in this paper; the final content and structure of the article give a brief overview of the framework, so which makes research ideas more clearly.Chapter Two:Sichuan Ruida Electric Co. Ltd. development and present:the company first introduced the basic situation, a brief review of the development process and the status quo, clearly troubled by the current strategy of the company’s problems quickly become bigger and stronger.Chapter Three:PEST and scenario planning:The analysis of the current four Sichuan Ruida Electric Co. Ltd. in which the political and economic environment and social technical environment, describes the international and domestic development of transmission and distribution industry status and trends, allows the company to become a very good understanding of the current the development of the industries in which phase of strategic planning for the company to provide the basis for the future.Chapter Four:Sichuan Ruida Electric Co. Ltd. internal resources analysis:an old saying:"Know themselves, know yourself" in the analysis of the external environment company, based on the ability of the company’s internal resources to sort out, so that lessons are learned, highlighting the problem.Chapter Five:Sichuan Ruida Electric Co. Ltd. development strategy: The five forces model to analyze the company’s upstream suppliers and downstream customers, the industry competitors and potential competitors, and in accordance with internal resources, application SWOT analysis method identify the company’s strengths, weaknesses, opportunities and threats facing the obtained main points of enterprise development strategies:use of national support policies and standards emerging industry blue ocean market, cost competitiveness is established quickly in the segments, bigger stronger "quality products" to seize the market; second, bold and innovative profit model, in particular, the market channel model, the formation of relatively stable sales channels; the eventual establishment of a strong independent R & D model, and brand management, accounting industry profits high ground.Chapter Six:Sichuan Ruida Electric Co. implementation of the strategy:according to the company’s strategic planning and the current competitive strategy, combined with industry trends and the company’s own characteristics, combined with the company’s overall strategic concept, which determine the company’s main business objectives, productivity and financial goals and capacity-building objectives and propose specific implementation of strategic objectives to complete the path, plans and measures to refine the overall strategy for technology R & D sub-strategy, market development and networking sub-strategies, human resources sub-strategies, financing strategies and the corresponding sub-projects.The innovation of this paper is on four Chuan Ruida Electric Co. and the status of the development process, systematically analyzing the external environment facing the company and internal resources, capabilities, combined with the company’s own strengths and weaknesses, using a variety of management tools to propose suitable for the company’s short-term, medium-term and long-term development ideas, and gives specific implementation path, in order to achieve strategic objectives step by step.