Research On Participation Of Natural Form In Organic Rice Package Design

With the rapid development of economic, human activities have a significant impact on the environment. The increasing deterioration of the environment makes people pay more and more attention to protecting the natural environment and traditional regression, emphasizing on the idea of "Harmony between the Heaven and Human, Imitation of Nature". There is much combination of nature and tradition, and a variety of natural form using in modern packaging.The natural form is the viable shape, including the organic and inorganic forms. These various forms can be imitated and abstracted directly or indirectly, deconstructing new graphics and applying to the package design. This simple image and concept of organic rice is a natural organism manifestation of vitality.Organic rice is a process of growth. It is a continuous dynamic process which has a strict quality requirement about the site selection, cultivation and the air environment. It shall not use any chemical in the process of plant pesticides. In order to the ecological cycle can use crab rice and duck rice total form for Seek the ecological sustainable development. This is the traditional inheritance, the development of science and technology and the improvement of modern quality.Nowadays, the domestic organic rice have a great market potential, but for there is a lot of problems exist in the packing, organic rice is unknown by people. To make organic rice get a greater development, organic rice packing should be improved. In traditional organic rice packing, in order to reflect the raw rice, as far as possible the appearance texture tactility based on in the visual perception of nature, most designers use the packaging materials such as wood or coarse pottery to design the packaging. In this paper, by using traditional calligraphy, the water ink, light colour combination to form, with the integrated application of specialty paper and linen, organic rice culture of natural life, eventually through vision and touch to convey commodity information to consumers, make its produce cognitive.