The Research On The Product Of SNS Design Based On Relationship Chain

With the development of network technology,the application of SNS (Social Networking Service) have affected us in every corner of life, from daily shopping to travel and social intercourse. Our time spent on online is longer than ever and online communication has become a new experience in the internet age.In order to meet the great needs of users,most of the internet companies have produced all kinds of websites about the SNS such as the Face book, the Renren, the Kaixin and so on. They are applied and verified the theory of“Six Degrees of Separation”that based on the theory of“Relationship Chain”found by American psychologist Stanley Milgram. In reality, they organize their own social circle through the“Relationship Chain”in the network. The social circle based on social relationship, first emphasized the existence of self, then self-expression, self-display and finally the interactive sharing, improved the communication initiative more greatly. In the websites about the SNS, the information from the“one degree of relationship”closed with ourselves extended to the“six degrees of relationship”through information dissemination, sharing and built up a three-dimensional network. In the network , there are many“relationship chain”, We can communicate with each other.The innovation of this paper lies in the relationship between the sociology and the SNS in the chain of combining the needs of users starting from the chain of relations between nodes, users, and other aspects of expansion of relations. The paper from user search, user recommend, relationship mining, relationship maintenance, content polymerization in such aspects as, improve the user viscosityOn the demand analysis draws on the field of user research methods: user interview building user persona etc. and the use of Maslow’s hierarchy of needs theory to analyze the needs of users summarized.The paper takes the friends community of the Woyo as a carrier to verify the theoretical model involved in paper and built a user platform for communication through mining user needs, analyzing the needs level, building a multi-level network of users.