The Research On The Modern Product Design In The Context Of Fashion Aesthetic

The interpretation and the interpretation of fashion is a matter of contextoriginally, and with the continuous development and change of the times, fashionaesthetic is extending in a diversified way. Aesthetic is a subjective dynamic practiceof objective things, and fashion is the inflection of the aesthetic trends of thecommunity, and it reflects the the newest aesthetic pursuit of all social classes in afaster way.Social culture and fashion intertwine more obviously in modern product design.A variety of “surprising” and thought-provoking fashion symbols fill people’s lives.Different social classes deduce different fashion themes. Under the influence ofvarious values, fashion classes should remain dependent thinking in the ever-changingcontext of fashion, and find a more private way of life in the context of fashiontowards public feelings, or lost in a public fashion gradually? The future of fashionshould be how to achieve the ultimate aesthetic depending on material, or continuecruise in the non-material world, or transcend the material to return to the real natural?Experience design will make people continue indulge in virtual reality can’t beself-suppression, or narrow the distance between people with its unique interactive?Low-carbon design promoting healthy and benign way of life will be limited to aslogan, or become the mainstream life of the future? I will answer these questions.Firstly, through the analysis of the aesthetic principles and aesthetic culture ofthe fashion phenomenon, anatomize the culture connotations of fashion profoundlyand show the characteristics of from the cause and development of mechanisms.Secondly, analysis the characteristic of color, texture, shape,and the intrinsicassociation between these symbols and fashion from the perspective of semantics, aswell as the different cognitive and demanding of classes towards fashion.Finally, propose the concept of “Neo-Luxury Doctrine” to study the futuretrend of fashion based on “Luxury philosophy”,“Non-material philosophy”,“Emotional-experience philosophy”,“low-carbon philosophy”, then apply the “Neo-Luxury Doctrine” to product design, and establish Conceptual model of C2B, D2C，and discuss the future trend of the refrigerator.