Study On Modernism And Organic Deconstructivism Of Automobile Design

China’s auto industry has made a lot of progress in development of the level ofmanufacturing and manufacturing volume, but the development of its own brands in Chinahas been less satisfied. This study is to solve the problem of the design direction that mayexist in the automotive design. Through the analysis of external manifestation of today’sautomotive design and internal guiding ideology for the induction and conclusion of today’sautomotive design trends, it is possible to get a further guidance on car design principles andmethods.Starting from the external and internal factors of the impact of automotive styling trends,and different era of social culture, and aesthetic ideas and construction and art areas, thisarticle puts forward the ideological trend of the modernist style that used to dominate theaesthetic trends of automotive styling. And it puts forward the idea of Organic Deconstruction,which is currently in the rapid development of car styling area. And the through the contrastof two very different design style, it predicted the future of automotive design trends.Through the induction of Organic Deconstructivism style models, the article putsforward the basic definition of Organic Deconstructivism style and practical applicationmethods. Organic Deconstructivism of ideas proposed for the comprehensive analysis of theideological content of automotive design and its impact on the environment has a strongtheoretical and practical significance. With the development of automobile manufacturingtechnology and social changes in the environment, the meaning of organic deconstruction ofthe ideology will continue to change.Practical work in the “Zhongqi” project of the A-class car, the article makes use ofOrganic Deconstruction of research results to the practical stage, and proposed a generalmethod of “Zhongqi” brand. Under the guidance of Organic Deconstructivism design and theanalysis of the target consumer groups and brand positioning, the article summed up the ideaof the design principles of the brand of “Zhongqi” should be “Stream Surface Composition”.