| Lead acid battery will still be a long future period one of the main battery industry development. In2011," lithium around the world" that can make the former mainstream battery lead-acid battery is backstage, but were high hopes for the lithium ion battery because of technology, market and other reasons for failing to lead battery industry. The main lead-acid battery camel company and Yang power supply respectively in the Shanghai and Shenzhen listed listing shows lead-acid battery is still present battery application of the mainstream, stock price rise also foretells the lead-acid battery over a longer period of time will still be one of the protagonists of the battery industry development. It is undeniable, lead-acid battery enterprises are confronted with hitherto unknown challenge. The Ministry will soon introduce" lead-acid battery industry access conditions" and" during" Twelfth Five" planning" battery industry become suspended in the lead-acid battery enterprise head "sword of Damocles", Ministry of environmental protection issued" on the strengthening of the lead-acid battery and secondary lead industry pollution control work notice" the" shut down" and" rectify" has become the industry’s most frequently used words. In the natural rule of superior bad discard before, the lead-acid battery enterprise how to go to? In the face of growing new replacement battery, lead-acid battery enterprise how to balance the short-term benefit and long-term development?......This a series of problems will become the lead acid battery enterprise cannot evasive strategy.In this context, strategic research will lead-acid batteries are the inevitable choice of the enterprise. In the face of external energy saving and environmental protection requirements of the constraint, how the business layout, product selection, technical research and development, management system and so on to take targeted measures, lead-acid batteries are the strategic planning of enterprise key. This research is divided into seven chapters, respectively from the research background and the significance, the company strategy theory, analysis of the current development situation of DJ company, DJ company development environment analysis, research on development strategy of DJ company, DJ company develop the strategy to carry out the further study and the conclusion and Prospect of seven parts to carry out research.Based on the company strategy theory, combined with the DJ’s case, the current situation of DJ and the environment are analyzed, and the DJ company’s development strategy undertook conception, finally summed up the implementation of the strategy of DJ company main strategy, put forward to increase R&D upgrade management, business model innovation, organization and human resources adjustment and the integration of corporate culture and strategy four. This research not only for DJ company’s development strategy has practical guiding significance, also hope to the same industry to offer corresponding reference. |
PDF Full Text Request