Design And Shape The Image Of The City

The paper take the theory of city image as the guide summarized the elements of the assessment in city image and structure the indicator system and comprehensive evaluation method of the assessment in city image by the way do analysis and research to the three city which have a great achievement in city image structure such as Daqing, Da lian and Jiaozuo. The paper combined with the current situation and existing problems of the city image of Linfen, and then take the development experience of three cities which had mentioned above and the city at home and abroad as the reference, use a combination of theory of city image, administration science, urban planning and urban marketing broadcast to structure the general pattern and basic framework of the city image building of Linfen. Finally, the paper work out the design goals and methods of city image of Linfen learn from the knowledge of management, psychology, marketing, urban economics, image design,First, the paper summarized the methods of successful case in city image building to direct the design of the city image of Linfen by do survey, research and analysis in the way of case analysis method and induction to know the general situation of the city and the course and the problems in city image building. Secondly, refine the regular pattern of city image design from the successful case and structure the indicator system and comprehensive evaluation method of the assessment in city image, summarized the point that city image-building should attention. Then, discussed the city image building of Linfen and tamp the theory of it through the analysis of the status of Linfen. Finally, the paper summarized the theoretical pillar of the city image building of Linfen, put forward the measures and strategies of the city image building of Linfen.