Study On The New Chinese Style Packaging Design

Ethnic culture is considered to be accumulation of material civilization and spiritual civilization. It can reflect evolution of human beings. It is reasonable to conclude that non design activity can get rid of certain culture system. Package design is a subject motivated by modern needs. It is based on cultural origination and real life. Thus, it is paramount to apply Chinese unique culture to fully express essence of ethnic culture from different perspectives, in art language. Unfortunately, with the impacts of globalization, China package design market is strongly influenced by western foreign culture, leading to serious problems of lacking Chinese cultural language and the results is almost certainly cultural dislocation, which is detrimental to healthy growth of China package industry. However, new Chinese style provides remedy to the problems faced by package design under timely circumstances, by pursuing inertial similarities between epochal character and nationality.Firstly, the analysis from packaging design to the new Chinese packaging design, dig out the new Chinese style and modern packaging design of the internal connection, thus draw the necessity of new Chinese style in modern packaging design. Secondly, through the analysis of the demand for the new Chinese style in modern packaging design, refining the design method of the new Chinese packaging design. Finally, in the new Chinese packaging design under the guidance of the principle, puts forward the design scheme, the new Chinese packaging design method are verified, providing reference and guidance for the construction of new Chinese packaging design.The national cultural consciousness and cultural self-confidence emotional drive, rational under the influence of design education, the progress of the times and the sustainable development of modern packaging design, to combine with the new Chinese style. The new Chinese style in modern packaging design packaging design innovation in the development of national culture, not only to achieve the traditional culture in the new Chinese packaging design of the opening and the bearing, but also to achieve heterogeneous culture in the new Chinese packaging design and alloy.This thesis summarizes the method to realize the new Chinese packaging design, namely the regeneration and refining elements of traditional culture and traditional cultural elements, which provides beneficial thinking for exploring the inheritance of traditional culture in new ways.New Chinese style is not only an extension of its application in package design area, but also richness of package design theory. Research on new Chinese style package design contributes significantly to realistic meanings, in terms of satisfying modern market demands, inheritance of ethical traditional culture.