On The Research Of Advertisement Design For Green Tea Agency In Rizhao Shan Dong Province

Rizhao green tea, with its nature environment and excellent cultivation production technology, languishes its special characters such as heavy aroma, strong taste and being adaptive to be made repeatedly. By the verification of professors, Rizhao green tea includes rich vitamins, mineral substance and the trace elements good for human, including Se content is ten times of south green tea. While, south green tea covers north market successfully, but Rizhao green tea’s marketing is not good. According to the research and analysis, this phenomenon is related to the advertisement design.This thesis researches the advertisement design of Rizhao green tea’s monopoly points, through analyzing the present advertisement design of Rizhao green tea and the surrounding teas’advertisement design, to find out the advantages and disadvantages of Rizhao green tea monopoly points advertisement design, to make up the shortcomings based on the existed superiority. Hope to change Rizhao green tea terminal sales’recession through the monopoly points advertisements.This thesis, putting teas advertisement languages’graph, color and words at first, explores the advertisement language suitable for green tea’s quality characteristics, uses against perfect, exaggeration performance techniques to show Rizhao green tea’s sales points in the advertisements, under the direction of‘Seven Quit’theory, to show the theme of Rizhao green tea’s poster and its advertisement sales points atmosphere accurately.Through the research of this issue, this thesis explored Rizhao green tea monopoly points’s advertisement design including advertisement content, expression form and expression means, and summarized the importance of goods sales points in the terminal market advertisement design.