Discussion On Contemporary Ecological Poetry In The Sight Of Communication Theories

This article from the perspective of communication study of contemporary ecological poetry, and puts forward the ecological development of poetry in multiple modes of transmission. This can be used as effective supplement of present ecological poetry research. The contemporary ecological poetry studies always to investigate the development of poetics value and the significance of it, but never inquiry the communication pattern and strategy. The realization of ecological poetry multiple transmission modes, which can provide good living conditions from the periphery. At the same time, analyse the internal problems. Both by the action promote the development of ecological poetry vigorously.The first chapter discussed contemporary ecological poetry as the content of communication. First we must master the origin and the various stages of development. Secondly, grasp the contemporary ecological poetry poetics value and the significance. It begins in the nineteen eighties, develops in the nineties. Finally in the coming of the new century, with various calls for ecological, it develops vigorously. On the basis of it, clear the value and significance of ecological poetry, breakthrough aesthetic dilemma, complementary to traditional poetic themes, sing the special spiritual value. These all showed the Research’s significance.The second chapter is mainly on the analysis of image transmission time ecological poetry forms of communication. On one hand, ecological poetry communication with the traditional media, as paper media, network and ecological poetry reading activities. On the other hand, the paper also analyzed the ecological poetry special communication forms. For example, ecological poetry collection activity combined with the ecological tourism; photography poetry from the ecological perspective; some poetic public service advertising with the ecological poetry rudiment. Under the guidance of commercial culture, combined with the advantage of image language, which become the development road of ecological poetry in the image communication era.The third chapter analyzes the problems of ecological poetry communication process in the image communication era. From the communication process, ecological poetry in the process of communication still displays characteristics of single and hysteresis.From propagating character, ecological poetry communication by ecological tourism which for the purpose of commercial profit. It is easy to cause ecological poet on the ecological theme, in order to cater to the commercial profit and weakens the ecological. Because of the social environmental education function, poetic public service advertising lost its ecological poetry. From the problems of the communication’s contents, Ecological poetry is not perfect. Due to the long entrenched human subjectivity, it is difficult to correct view of ecological poet and grasp the direction of ecological poetry.From poetry, communication, social ethics point of views to set out, analyzed the communicational forms of ecological poetry, it is helping to Open up a clean world for the survival of the human race, aesthetic and spiritual environment. It also provides some advice for breaking out the dilemma which both exists in ecological and poetry field.