Film Marketing In The New Media Environment

The development of the media can be divided into three stages，It divided into elite communication era, the era of mass communication and personal communication era.From the whole show" scores" of the industry pattern, representing the spread and development of agricultural era, industrial era and the information age.From old to new media, the essence has undergone changes from turn the world upside down, a few people are able to dominate and enjoy the information dissemination to the grassroots media era.The individual as the center of the media has come of age.The 2003 film as an industry to develop the film market of the product attributes of the film stand out. In a market economy, how we can survive the impact of domestic and international film and television industry and profit, the primary task for practitioners to consider, which also changed a lot of filmmakers that the film does not belong to the goods, one comes to the film market on the nose at the old-fashioned ideas have begun to study film marketing.The new media environment is movie marketing, media platforms, it has the traditional media can not match the mode of transmission and dissemination of results, does not mean that the film market also rose to a new level to the contrary, the change of the media to film marketing opportunitiesat the same time also marketing a new test, forcing practitioners to continuously improve their own quality, and respond to the changing media environment to cater to the aesthetic taste of the audience, and to develop appropriate marketing programs.Now being implemented in China’s triple play technology will bring new opportunities for media, although it is still in the running of the policy and technology research and development stage, but the triple play in the future will become the catalyst for the heyday of the new media should be transported while students transnational media will be the establishment of an international communication channels, integration of domestic resources, develop the role of foreign cultures and markets, such transnational media will greatly promote China’s cultural market, and improve the international competitiveness of Chinese culture. Technological innovation, and ultimately the international information fusion.