Research On Current Situation And Countermeasures Of Chinese Oil Painting Marketing

The oil painting art has a long history in China, it has made remarkable achievementsafter arduous introduction and long-term development in nearly one hundred years,especially during tens of years of reforming and opening up to the outside world. Thisperiod play an important role in the construction process of Chinese contemporary culturein the20th century, and it is worth for us to discussion and research. Chinese oil market hastaken shape and become prosperous and mature progressively in recent twenty years. Theoil market has a broad prospect by prospecting its growth momentum, the marketmechanism and operation will become more and more perfect and mature with the climb ofcollection and investment upsurge,However, the Chinese oil painting art market is not perfect and it still has a largedistance and overtake space, the marketing channel of China oil painting remains to beextended and the marketing idea of artists also needs to be updated. Contemporary Chineseoil painting managers should keep the sober head of " thinking of danger in times of safety" rather than satisfy the existing scale and benefit, they should capture the domestic andforeign markets so as to exploit and try for the future of oil artworks industry with thebroad mind and the long-term vision, which can not only enlarge scale, but also changewait for buyers to find buyers. If so, even if the artworks industrial bases throughout thecountry have been presented in succession and market competition has become increasinglyfierce, the contemporary Chinese oil painting can remain invincible position and show theprospect of prosperous by means of its enormousness scale, advanced concepts, normalizedmanagement method and scientific operation mechanism.This article is divided into five chapters, as an introduction, chapter Ⅰincludebackground and significance of research, the contents and methods and the innovation ofresearch. Chapter Ⅱ make an analysis on oil painting art industry market, includingtheoretical concepts of works of art, the origin and formation of oil paintings, status-quo analysis of oil painting art industry in Chinese and Western, the analysis of purchasing powerand development trend of the Chinese painting art market. Chapter III summary themarketing situations of Chinese painting art market marketing, including the status-quo ofChinese oil painting art marketing, the problems as well as the reasons for these problems ofart marketing. Chapter IV discuss marketing strategy of Chinese painting art. Chapters IIIand IV are the focus of this paper. Chapter V discuss the case of the market and analysize thesurvey of the painting in Dafen Village, the challenges and marketing countermeasures ofmarket development. Finally, draw a conclusion.