Business Of Merchants On The Basis Of The Confucian Culture

In terms of East Asian Cultural Circle，China and South Korea clturesderive from homologous culture, contains the spirits ofConfucianism,Buddhism, and Taoism. In terms of East Asian EconomicCircle, although China and South Korea have chosen different models ofeconomic development, they both give impetus to prosperity of East AsianEconomic. Essentially, China and South Korea are both in dilemma ofremaining local culture value in the press of western economic as well asculture. On one hand, they hope to catch up with western country so urgentlythat Business concept. Commercial mode of operation and Commercial culturebenefits have been considered as the concentration. On the other hand, in theconsequence of searching for the economic parameters, traditional culture andmoral values have been neglected. In such Context, there has been certainsimilar phenomenon in Chinese and South Korean literature: businessmannovels have being praised highly. Therefore, in such upsurge of businessmannovels, it may be an meaningful angle that choosing Chinese and SouthKorean novels as an objective to do comparative studying. Basing on theconsiderations above, with analysis of the traditional spirit and businessstrategy on the influence of their homologous culture in these two works bycomparing with The Biography of Hu Xueyan and The Law of Business, thearticle simplifies that Chinese and South Korean novels convey the concernsand reflections on their economic as well as culture by literary imagination.In the part of introduction, the article summarize the history of thebusinessman novels of Chinese and South Korean literature and do someanalysis on the research of it.In chapter one, the article elaborates the description of Merchants＇Socialnetwork in The Biography of Hu Xueyan and The Law of Business, aiming at analyzing secondary characters such as bureaucracy and groups of women inthe works. In this way, the article indicates the similar oriental culturalcharacteristics on the basis of the Confucian Culture in their merchants world,which is the alliance between the merchants and the power I traditional societyand instrumental utilization of women of businessmen in the patriarchy.In chapter two, the article elaborates the diversification of relationshipbetween scholars and merchants on the basis of the Confucian Culture in thetwo works. By analyzing the business and political careers of the protagonist,the article emphasizes the diversification of relationship between scholars andmerchants. On the other hand, the article pays attention to penetration ofscholars culture to business activities contributed to the different relationship.In traditional oriental culture, admonition about excessive desire andappropriate disclaim are operation values and spiritual home in both traditionalmerchants and modern commercial.