Kunqu Contemporary Spread Of The Intangible Cultural Heritage Perspective

Kunqu Opera is a classic of China’s classical performing arts, known as the world theater, one of thethree origins, is a Chinese opera "of the ancestors of one hundred play, was named human oral andintangible cultural heritage in2001. Kunqu plays a very important position in our traditional artisticessence and world-wide Chinese element symbols, As the ancient traditional arts, Kunqu opera in thehistory of Chinese culture over the past two centuries universal crazy, however, has been brilliant oblivion,like the Kunqu this on behalf of the national culture, high art, but lost in the process of global integration,its rightful place and recognition. But it is gratifying yes, in Kunqu volunteers "Pai Hsien-yung, who, underthe impetus of Kunqu opera, studied Kun has become the fashion, and became popular in the collegestudents and white-collar. It stirring not only staged in the country, but also caused great repercussions inthe international arena.Kunqu Opera is a mellow wine fermentation by hundreds of years time, but today is no longer the eraof "sell themselves". This is a spread-winning era, there is no spread of Kunqu opera will always becovered with dust, more and more deeply buried in the historical, will eventually become a museum ofamber, artistic perception, the historical conscience of the people to endure watching live crispness sorry.Traditional culture and art should have eternal vitality, Kunqu as a comprehensive performing arts inrelation to never sing on stage, we adapt to make the Kunqu era, rather than let the era of annihilation ofKunqu Opera, to take advantage of the good condition of the times to the inheritance and development ofKunqu opera.This paper attempts to use the communication point of view interpretation of the dissemination ofcultural significance and impact of Kunqu, first outlines the development history and current status ofKunqu opera, Kunqu opera History roughly After the four periods, while the more worrying in the statusquo of contemporary society Kunqu it faces the lack of professionals and lack of audience, and Kunqucontent innovation absence of other problems. Kunqu spread of the environment and this environment andthen by an overview of the concept of intangible cultural heritage as well as the concept of culturaltransmission, and then look under the Kunqu formation spread property. Successful dissemination ofKunqu to spread in the contemporary cases-young people’s version of "The Peony Pavilion" as a template, the interpretation of the mode of transmission of traditional culture, the contact changes the rise and fall ofKunqu can not be ignored in the contemporary communication environment and dissemination of context,the Kunqu market will be repositioned to create a new media platform, the spread of visual culture.Dissemination of intangible cultural heritage is a dynamic spread, people carrier, to the oral traditionitself granted heritage. With the passing of elders heritage, the cultural connotations of them will disappearalong the way. Today, with the intensification of globalization, the intangible cultural heritage by theincreasing impact, the traditional means of communication is difficult to adapt to today’s rapidly changingcommunication environment, this article will be the dissemination of Kunqu as a reference to explore theKunqu not only the museum’s "living fossil", must find a new communication channels and modes oftransmission. Strengthen the protection of intangible cultural heritage, not only the needs of the state andnational development, which is also an inevitable requirement of sustainable development. Kunqu art toprotect and spread Chinese nation has a special significance. The Kunqu rescue, protection and support isthe one related to the government, society, theater groups, people in all aspects of systems engineering,Kunqu spread of only one part of it, but in today’s environment of the times, this can not be ignored. links,you can not spread there is no prosperity of Kunqu opera. Dissemination of Kunqu opera is a long-term useof modern communication theory and media technology and gradually built up the the Kunqu history of thecultural level, the aesthetic level and market audience infiltrated the three-dimensional communicationnetworks, through inheritance, development and cultural innovation, improve social awareness and groupidentity, integration of resources and track innovation, cross-cultural communication strategies to promotethe strengthening of Kunqu performance stage of life.