Study On The Transmission And Inheritance Of Intangible Culture Heritage In The Way Of Animation

Nowadays, the work of safeguarding intangible cultural heritage(ICH) is in full swing in our country, and the ICH safeguarding has become to be the focus of the society and the media, as well as academic research topics. Although the history of ICH is very long, but in recent years ICH was put forward and approved and became the object of safeguarding. So, ICH is still "young" as a heritage type.As the new research object and new research area, the research of ICH needs the participation and discussion of many subjects, and the ICH safeguarding needs innovation and exploration.Now, animation is one of the hottest cultural industries in China, and most of the studies on the animation are on the perspective of animation industry development. Studies on animation and ICH are basically from the perspective of animation industry development in which ICH is regarded as culture resources, and these studies mainly discuss the issues of promoting China’s animation industry by the utilization of ICH. I suppose that in contemporary cultural environment, animation is not only the sector of cultural industries, but also a form of artistic creation and entertainment, a medium of cultural transmission, and more,a tool of visual images which can be widely used in people’s life. Animation has a infectivity and affinity, and especially for groups of young people it has a natural attraction.To a certain extent, animation is the common language of humanity and empathy. Animation should be the active participant of ICH safeguarding, and it is also qualified for the task of transmission and inheritance of ICH. So in this essay I suppose that animation should be regarded as a means which can promote the transmission and inheritance of ICH. Transmission is one of the important measures for ICH safeguarding and inheritance is the ultimate objective of ICH safeguarding. This paper maintains that animation can effectively promote the transmission and inheritance of the ICH in contemporary society,and puts forward the proposition" transmission and inheritance of ICH by animation" which is discussed systematically in this paper. On the basic of research results of ICH and animation, this paper used synthetic method to do the research, such as historical research, interdisciplinary research, literature research, case study and field survey.Basically, this papers can be divided into two parts. The first part includes chapter one and two that mainly introduces the background and argues the necessity and feasibility of this proposition which lays the foundation and combs the logic for follow-up study.Chapter one analyzes the survive predicament of ICH in contemporary society first. Under the influence of social transformation brought by modernization and globalization, it is difficult to deal with the impact brought the changes of production and life for the spontaneous inheritance of ICH by oral teaching and memory. Thus, the survival and inheritance of ICH suffers an unprecedented crisis.Then I suppose that ICH, which is living style of human beings, whose inheritance in contemporary society needs re-establishing its links with the contemporary life,and playing its function once again in contemporary society, and cultivating social atmosphere of the inheritance. On the basis of analysis on safeguarding and inheritance of ICH in current context,and the academic research on inheritance of ICH, this chapter also supposes that the ways of transmission and inheritance of ICH should innovate which needs the participation of modern media, culture industries and modern education. At last, this chapter supposes that as a form of artistic creation, a tool of cultural transmission, a sector of culture industries and a technology of digital amaging, animation can play an active role in the transmission and inheritance of ICH.Chapter two firstly supposes that when the animation gets more and more connotations, we can interpret the existing animation in contemporary social environment in three dimensions as noumenon, industry and application. I survey the animation in this three dimendions and they are also used as the logic of my latter study. Then on the analysis of duty and mission of China’s animation, I suppose that transmission and inheritance of ICH is one of our animation’s inner mission.Thus I argue the necessity of transmission and inheritance of ICH by animation. This chapter also argues the feasibility on the analysis of animation’s openness. I suppose that the animation culture’s openness, inclusiveness and folksy character lay a foundation for the transmission and inheritance of ICH by animation. And different dimension of animation can provide multiplex ways and strategies.The second part of this paper is the main body which includes chapter three, four, five and six. This part which based on the logic of animation’s three dimensions, argues the noumenon, industry and application playing what roles in the transmission and inheritance of ICH.Chapter three and four which argue the expression, transmission and acceptance of ICH by animation are discussed in animation noumenon. Chapter three argues how animation language turns the ICH into animation image. With the elements of animation work, this chapter discusses how the animation design, music, story expresses the design element, music element and folk literature of ICH.And on the analysis of the creation characteristic of Japanese animation’s type, I try to put forward some plans of that the creation according to the animation type can expresses the corresponding ICH; Chapter four discusses the transmission of ICH by animation, and analyzes the acceptance of animation works about ICH of audience. By creation,ICH translates to visual images of animation work, and goes in the mass communication with the carrier of animation work. This paper analyzes the mass communication of ICH by animation through the communication theories. I suppose that the transmission with the carrier of animation, can amplify the information of ICH by Cultural Proliferation, guide the audience’s focus on ICH by Agenda Setting, promoting the international dissemination of the ICH as a kind of the "Third Culture" and optimize the communication effects of ICH by special attraction and persuasiveness in youth group. By using the theory of aesthetics, art-reception, effects research of communication, acceptance processes of audiovisual and acceptance psychology, this chapter supposes that ICH animation’s acceptance processes can divide into three stages:noticing-selecting, comprehending-associating and imitating-practicing. And the paper analyzes every stage.Chapter five explores how the animation industry promotes transmission and inheritance of ICH in contemporary society in the dimension of animation industry. I analyze the necessity of the inheritance of ICH by industry on the discussion of theoretical perspective of ICH and demand-side of ICH safeguarding. Then I suppose that animation is one of the inheritance ways by industry. This chapter puts forward the model of industrial chain for ICH animation, and analyzes the way how ICH gets into animation industrial chain and the process of transmission and inheritance with the extension of industrial chain. As the focal point, this chapter argues that animation consumption can promote the construction of ICH identity on the perspective of consumer identity.Chapter six analyzes the roles played by animation creativity and animation technology in ICH’s transmission and inheritance through education on the dimension of animation application. The first part of this chapter discusses the application of animation in ICH’s school education. On the reflection of the suggestion of ICH’s inheritance by children, the paper analyzes animation’s utilization in universal education of ICH. Exhibition is one of the important ways of ICH’s informal education. The second part of this chapter analyzes the characteristics of ICH exhibitions, then discusses the effect and utilization of animation in ICH exhibitions.At the end of this paper, I summarize the paper content. I affirm animation can promote the transmission and inheritance of ICH. At the same time, the paper discusses the possible risks in the process of animation-ization of ICH and tries to put forward the principles should be followed.Generally speaking, there are three innovations of this paper. First, innovation of research field.The research on animation-ization of ICH is mainly in the perspective of industrial development. This perspective regards the ICH as culture resource and object for the animation industry, and aims at the promotion for development of animation industry by resource integration with ICH. The research on animation-ization of ICH with the perspective of ICH safeguarding is weak and has a large research gap. Several articles with this perspective are mainly on microscopic study and case study which discussing one or one kind of specific ICH,and also lacks of profound and systematical study in integrity. It is worthy to point that there is no doctor’s thesis in this research fields. This paper directs against the weak link and research gap. The study on the transmission and inheritance of ICH is innovative; Second, innovation of research perspective. This paper supposes that we should comprehend the contemporary animation in three dimensions as noumenon, industry and application. With the perspective of three dimensions, the paper builds the framework of the main content in which the thesis transmission and inheritance of ICH by animation is argued methodically, clearly and thoroughly; Third, innovation on the plans and measures in animation-ization of ICH.In terms of animation expression of ICH, on the analysis of the creation characteristic of anime’s type, this paper puts forward some plans of that the creation according to the animation type can expresses the corresponding ICH; In terms of inheritance of ICH by animation industry,this paper puts forward the model of industrial chain for ICH animation. To a certain extent,both the plans are innovative.