A Pragma-cognitive Approach To The Nomination Mechanism Of Volkswagen Cars Based On RI Model

The nomination of car brand and its series, a burgeoning linguistic industry, hasbeen flourishing as an automobile business application of language with potentialmulti-disciplinary interests to linguistic field. It is a new challenge to automobilemanufacturers to apply proper car brand name at international market.In recent years, the Volkswagen Company has a rapid development in the world,and Chinese market is one of the most important sales markets to VolkswagenCompany, thus, the Volkswagen cars names nomination of foreign and domesticbecomes a more challenging industry, the same to the translation of foreignVolkswagen cars names. The car names nomination is important to car sales, thisthesis is primarily from pragma-cognitive perspective, takes Volkswagen cars names(38series) as a closed corpus and integrates the advantages of RT and ICM to form anew theoretical model—RI model, trying to make a sufficient description ofVolkswagen cars names nomination and cognitive process based on RI model.There are five chapters in this thesis, and the main ideas are as follows:Chapter One serves as a general introduction to this study, including the scope,the motivation, the methodology, the data collection, and the layout of this paper.Chapter Two is a brief review of relevant literature based on the previousstudies of the automobile names from the views of phonetics, semantics, andmorphology. At the end of this chapter, the achievements and limitations of the pastresearch are discussed.Chapter Three introduces theoretical basis（RT and ICM model）and presents RImodel, which is used to demonstrate Volkswagen cars names.Chapter Four analyzes the features of Volkswagen cars names, provides adetailed analysis of Volkswagen cars names with RI model, including strategies ofVolkswagen cars names and cognitive mechanism of Volkswagen cars names.Chapter Five summarizes the major findings and points out the implications and limitations of the current research and then gives suggestions for further study.