Research On The Production Of Column Play’s Content From The Audience’s Perspective

Column plays as a new play of independent programme formation, thebirth and development are closely related to the environment and society.Column plays show people daily life and urge audience to participate in theperformance, so the audience in mind and participation often affect thecontents of the program production and the direction.The audiencegroups of column plays are different from the other programs’ the mode oftransmission and characteristics of the audience. Based on these, this paperread the mechanism of the column play’s content from the Angle of theaudience.In view of the social science and humanities scientific point ofview, we analyze the relationship and function of the audience and thecontents of the program. On the one hand emphasizes that the audienceinitiation, on the other hand discusses program text structure.The first part of the paper first discusses the action of audience and thecontext(the social context and the daily context).Clearing the mutualinterpretation relationship of the audience and column play content in thesocial context, and discussing the form is how to program content into theaudience into the daily life.The second part key tells the audience and the content column playprogram the relationship between function and mechanism. Introducing thenarrative mode, narrative structure and narrative strategies of the columnsplay and discussing the contents of the program is how to combine theaudience characteristics.The third part analyzes columns play how to survival and developmentin the new environment. And trying to innovate the brand and integrate themedias.The third part analyzes columns play how to survival and development in the new environment. And trying to innovate the brand and integrate themedias.Column in the process of the development of the new play brokesurpass the original dialect area, it is broadcasted in CCTV and satelliteTV,and bring about "second spring". Column play is a kind of daily lifeprogram form,which show the potential demand and inherent characteristicsof the audience.Today,the content is the king.Grasping the essence of contentmechanism is column content in constant innovation and play the process ofchange with steady development of the key.