Research Of The New Media In TV Play Audience Aesthetic Psychology

The audience aesthetic research has traditionally been the focus of the academic research topic. As a TV production, production and distribution of important basis, the audience is the starting point and the ultimate aim of the media research. Along with the Internet technology promotion and application of new media terminal, the new media to traditional media pattern of disruptive innovation, formed the new coexistence of traditional media and new media in the media landscape. The context of the new media times have also taken place in the TV series, which in turn affect the TV audience’s aesthetic thinking. With the steady accumulation of audience’s aesthetic consciousness and awakening, audience aesthetic consciousness of subjectivity, the aesthetic psychology of the audience under the new media as well as the current media landscape becomes rich diversity.Based on complex media context, under the new media by television as the research category of ontology, the audience aesthetic psychology as the specific research object, by the China Internet network information center data survey and a lot of video website related data for argument. From the audience aesthetic external drive and the influence factors of the audience aesthetic inner self choice, a new type of transformation and audience audience aesthetic aesthetic value judgment four aspects to carry on the audience aesthetic psychological interpretation of the present. Sex, occupation, on the one hand, based on the audience’s own growing environment, aesthetic preference, aesthetic habits, such as the context of the new media television audience keep their existing aesthetic psychology. In addition, the new media brings to the television broadcast mode, a new discourse structure, a new system of new sensory experience, a new space-time aesthetic plural form, etc. At the same time, new media and TV audience present in the context of postmodern aesthetic fission, consumer culture guide the fast-food doctrine of psychological, fragmentation aesthetics as a new way of aesthetic boarded the stage of history, has quickly become the contemporary new media audience aesthetic conscious choice. Because of the complexity of the medium, as well as the complexity of the drama culture, complexity in the composition of the audience itself, the context of the new media audience aesthetic shows the characteristics of multi-level and diversification. Sensory aesthetic, emotional, immediacy, localization aesthetic, fragmentation and choice, make track for a star psychological and mental chase play, curiosity, conformity, nostalgic psychology, psychology of the resonance, etc.This article, from the perspective of the traditional media and new media media, pay more attention to the context of the new media, because the change of the structure and condition, medium itself for TV culture brought by the new form and audience aesthetic psychological changes. TV audience aesthetic changes in television culture remaking, in the form of TV series creator how in how to grasp the business under the condition of new media, culture, and the audience aesthetic balance. This article through to the new media and TV culture in the context of its thinking, TV audience’s aesthetic value judgment to do summary, only treat drama as an art and creation, there is the life of his works. The current TV too pay attention to its own commercial and utilitarian, and ignore the benign development of the industry. In fact, for the aesthetic psychology of television audience research, also from another Angle to in our drama culture. In any media voice under the TV only to follow the law of its own creation, and to be able to keep pace with The Times, with the right values lead the creation, in the vast life practice to absorb nutrients. Only such work could stand the test of time and audience, the audience aesthetic also can get maximum respect, the audience must be willing to appreciate the drama works that has vitality. With high-quality TV value concept and nourishing the heart, with a good heart desire calls for a series of conscience, this cycle, drama and the audience can form a kind of internal and external communion between aesthetic new situation.