The Design Management Research On Promoting The Corporate Brand Value

The economic globalization has made participating in the world competition and sharing the advanced civilization outcomes further come to reality for Chinese enterprises, we can say that they are both opportunities and challenges in the cross intersection, when almost all the Chinese enterprises take the importance of brand into consideration. Not only does brand represent a company’s image, but also it’s the symbol of business running abilities and innovative skills, what’s more, the number of world famous brands in a country still stands for the country’s overall competitiveness, especially the implementation of design management escorting for the brand strategy in the course of product design and development can be the key point to building the brand image and promoting the innovation capability. This article also aims to strengthen the relationship among the brand value, design management as well as brand strategy, and then explore the role which design management plays in enhancing the intrinsic value and extensive value concerning about corporate brand value, the fact that such intangible value and tangible value is highly integrated according to strategic framework of business is the core reason for the enterprises maintaining sustainable development and gaining core competitiveness. By the description of concepts, targets and contents regarding design management and brand strategy based on the business purposes, functions also combining with the corporate image system and culture design to deepen the existing design management and brand awareness, further as a result of being an effective theory supplement for business management, meanwhile strengthening the important position of user research in design management research, then analyze the application of design management with enhancing corporate brand from the relationship between design management and brand value deeply, according to this, also hope to form a better design management concept about brand building, finally further deepen the understanding of the importance of design management in the enterprises basing on the analysis of actual cases. The practical significance of this study lies in that more and more Chinese enterprises locate design management as the most direct and effective method with lifting brand value, also highlighted as a core part of their overall managing strategy increasingly, because the enterprises withstanding the market test can just obtain the space of long-term existence and development finally.