Miao Silverware Fashion Brand Image Interpretation

Among the nations of the world, the Hmong people to create the most glittering silver art, its inherent national aesthetic culture to let the world impressed. Miao silver art show the cultural connotation of the Hmong people totemism, which have an inexhaustible supply of creative themes and design elements.Miao silverware in the development of the times, has formed a unique ethnic characteristics of the goods, a brand for Miao silverware is a good and orderly development. The brand image is a complicated systematic project, need to follow certain guiding principles and shaping the program. Detailed target consumer groups, positioning and brand culture of the Miao silverware brand positioning Hmong its own unique aesthetic culture as the cultural core of the brand itself. Miao silver jewelry brand its own unique brand personality and charm, is fundamental to distinguish it from other silver jewelry brand.The kernel of the Miao silverware brand and personality, to determine the necessity of the Miao silverware brand fashion. Miao silverware design of brand image, brand name, brand identity, and standard color and brand advertising language design, making the Miao silverware fashion brand image more clear. Should focus on the use of the visual image of the Miao silverware brand Miao silverware visual elements of deconstruction of the application of brand products, design innovation, should have their own unique and stylish. Product packaging design to meet the functional basis, to reflect the personality and characteristics of the Miao silverware products, packaging, novel, to reflect the brand image. Miao silverware brand advertising to convey the emotional needs of consumers love to impress consumers.