Research On Fast Fashion Brand Plane Visual Language Expression

With the rapid development of social economy and science and technology today,leading foreign fast fashion brands have gradually matured and entered the Chinese market,and have gained the love and purchase of consumers.This has enabled international fast fashion brands to achieve certain success and occupy an important position.Some traditional domestic brands have seen new development prospects.With the outbreak of the global new crown epidemic in 2020,many offline brands have suffered heavy losses.The rapid rise of e-commerce in the past decade in China has made people more proactively using the convenient shopping experience brought by the Internet.Based on the "fast" and "low prices" of fast fashion brands,according to the demand characteristics of "fashion",and from the perspective of graphic visual language,domestic fast fashion brands need to integrate and analyze the graphic visual language advantages of well-known foreign fast fashion brands,and combine them with local Unique visual elements and consumers’preference for brand styles,creating a graphic visual language for fast-fashion brands with Chinese local characteristics,expanding market competitiveness,coordinating with popular fashion aesthetic trends,following trends and the development of the times,using the Internet and e-commerce The advantage of the company will eventually go to the international market,and it can also promote and spread China’s unique fast fashion brand culture to countries around the world to realize brand value.First of all,this article selects three foreign pioneer fast fashion apparel brands as examples to explore the graphic visual language of international fast fashion brands,and get the advantages of the graphic visual language of international fast fashion brands.Secondly,this article will analyze the same graphic visual language as the former based on the representative Chinese fast fashion apparel brands currently selected in the market,and find out the shortcomings of the visual image design of Chinese fast fashion brands.Third,according to the development of the times,predict the development trend of fast fashion brands in the future.Finally,discuss the reference significance of foreign fast fashion brands for the graphic visual language of local fast fashion brands and improve countermeasures,and combine theoretical guidance with practical verification of graduation design,so as to provide some key and effective visual image design for Chinese fast fashion brands.Suggestions.