The Innovation And Development Of Harbin Ice And Snow Tourism Under Perspective Of Cultural Industries

Since the reform and opening up of China, the countries focus on development oftertiary industry, along with the improvements in the living standards of people, tourismand cultural industries have continued to develop. In Harbin, Ice and Snow Tourism ishighly valued and an important part of the local economy. As the size of Harbin Ice andSnow Tourism continues to grow, there are also problems associated with competitionamong different locations for continued development of this resource. Methods forimproving the quality and reputation of Ice and Snow Tourism in Harbin must beaddressed in order to compete within the tourist industry. Today, the Harbin Ice andSnow Tourism is facing a complicated situation and severe challenges with other touristindustries at home and abroad. In order to continue to develop ice and snow tourism inHarbin, we must continue to do research that explores new methods for includingtourism in the development of cultural industries and that promote the tourism industry.There is a global trend in the emergence of cultural industries, it is a major industry anda dynamic sectors of the economy in a lot of developed Western countries. The currentlevel of development of cultural industries in China, and specifically in Harbin, is stillrelatively low, but there is a huge development potential and broad appeal. In thecurrent research, travel geography, physical geography, statistics and economics,cultural studies, systems theory and methods are used to study Harbin Ice and SnowTourism.By examining the development of tourism innovation, through the analyses of theHarbin Ice and Snow Tourism and the domain of cultural industries, the current thesis isbased on the theory of cultural industries and develops comparative advantageassessments. By identifying innovative approaches and development models that aresuited to regional characteristics for Harbin Ice and Snow Tourism Development, thewriter provides direction for the cultural industries of the Harbin ice and snow Tourism.In order to maximize the economical and social benefits under the perspective ofcultural industries in the regional of snow tourism and to develop appropriate policiesand measures, a larger region can be established that is associated with ice and snowtourism development that can integrate the development of cultural industries and snowtourism in Harbin. More importantly, through the fusion of culture and tourism to enhance the development of the Harbin ice and Snow Tourism, we can overcomedifficulties and become the leader in development of Ice and Snow Tourism in Harbinand in China.