The Path Reasearch Of Cultural And Creative Industries And Tourism Industry Integration

With the gradual improvement of people’s living standards and improve,the rapid development of cultural and creative industries and the improve of tourism demands, people’s tourism demands is not only just for travelling, but also for the pursuit of subjective spiritual enjoyment. The numerous development of creative industry parks in Pearl River Delta, Yangtze River Delta and Beijing, promoted cultural and creative industries and tourism industry integration, and it has become a symbol of urban city building, one of the path to shape the city’s image, also has become the latest choice to enhance the country’s soft power. At present, the phenomenon of integration of cultural and creative industries and the tourism industry in Sichuan has emerged. And there is a tendency for further development, but the integration of the two industries are mostly reflected in Chengdu, the integration of the rest places have not been well embody. And the depth of the integration of the two industries in Chengdu is not enough. These are related to the growing demand for cultural and creative tourism are incompatible. Therefore, the study of two industrial integration path in Sichuan province, not only to promote the development of the tourism industry practice, but to deepen the cultural and creative industries connotation of the excavation, provide the basis for the integration of the two industries countermeasures in Sichuan.This paper discusses the integration of the path of cultural and creative industries and tourism industry in three parts. First of all, as well as in defining the concepts of basic research of industrial integration, and on the theoretical analysis three causes of industrial integration of cultural and creative industries and tourism industry, that is tourism demand is the fundamental driving force, changing of the tourism resources concept is an inherent element, and technology progress and innovation is catalysis; analysis of the process of the two plots of industrial integration; and there are three industrial integration models of tourism and creative industries: let cultural and creative industries be traveling, let tourism to be creative, and found creative festival. Second, with the successful examples of Walt Disney theme parks, Jeju Island’s propaganda media culture, as well as domestic Hangzhou Song Dynasty arts and creative industry park in Shanghai, analyzes the integration status of tourism and cultural and creative industries in Sichuan, and there are some shorts of two big industrial integration in Sichuan Province, lack of complete breakthrough in inter-industry fragmentation and institutional barriers; too single marketing tool in technical; lack of ability to dig deep enough connotation of resources, and similarity is more serious. Finally, according to the basis of the above discussion, come to the path of cultural and creative industries and tourism industry’s integration in Sichuan: one is letting the cultural and creative industries be a starting point, through the creation of cultural and creative industry parks and theme parks to enhance the value of the tourism industry; the other one is letting tourism industry be a starting point, in the context of big data era, combined with new media technologies to promote the tourism industry and develop the tourism products and services creatively, increase the added value of cultural and creative industries. To implement the integration of the two industries, the government should give policy support.