The Research Of Punctuation Marks Usage In The Visual Communication

The symbol most basic function is to cognition and communication， animportant carrier of one of the people the spirit of exchange, and an important means toexpress thoughts and feelings. With the development of society, flooded with all kindsof information with our lives, whether in the memory capacity of the bearing within thescope of the audience to accept the information conveyed, and to break with thisinformation the homogenization of "Fortress Besieged" will inevitably require theformation of acumen share of the symbols can be spread worldwide. David Ogilvy said:"The design is sure to arouse the audience’s attention, as long as the audience took noteof this design; the design is half the battle." Actually draw attention to informationdissemination half, then a new use of the design elements, and perhaps highlights thefact that the dissemination of information.Semiotics and dissemination of learning the theoretical basis for analysis ofpunctuation as a design element of the background, meaning, the status of domestic andinternational dynamics and development, and Analysis of the need for research from thetheoretical and practical significance.Body part as time axis from the origin of thepunctuation, the formation and development, since the specific categories of analysis tounderstand punctuation as the characteristics of the design elements. On this basis, howthe use and development in the poster design, poster design, from a specific age todevelopment of new media technology and we present the use of effects. Can be found,the punctuation marks have been broken through the traditional usage requirements, andthe formation of a new design elements, to provide fresh blood for our research. Themain innovation of this paper is: First, the proposed new concept of punctuation, fromthe traditional written language symbols to the use of graphic language symbols. Second,the shared characteristics of punctuation to break through the age of the creativeelements of it as a design layer, the cultural layer, regional layer limit, highlighting thedissemination of information, out of homogenization, convenient communication. Third,with the development of new media technologies, punctuation, and integration of newtechnologies, and enhance people’s emotional connection, but also to broaden themanifestation of the creative design.