| Our life is changing fundamentally with the approaching of the era ofinformation. In the21stcentury, with the fast development of high technologyand the Internet, the amount of the Internet users is also growing rapidly.It is a lifestyle of the people around the world to use the Internet everyday.As a result, online shopping also spreads around the world. Its commercialpotential is immeasurable. Among them, clothing is one of the commodities mostsuitable for online sales. Online clothing marketing is gradually becomingan important subject which attracts more and more attention, bringing infinitebusiness opportunities and serious challenges to conventional clothingcompanies. With the wider use of the Internet, the constant innovation ofonline marketing mode of the fashion industry will surely improve the overalloperation ability of the fashion businesses. As to online clothing marketingmode, it is the most important part to improve the effect of the online clothingstores’ visual marketing mode.Since the research on online clothing stores’ visual marketing mode isone of the most important factors to increase the online sales amount, theresearch focus of the article is on the theoretical basis of the contemporary network development background, the classification of online buyers, theonline clothing marketing mode and the positioning and application of theonline clothing stores’ visual marketing mode based on the existingtheoretical research and practice results. Meanwhile, the author referred tothe typical online clothing marketing cases from home and abroad to analyzeand summarize the types of the innovation of online clothing stores’ visualmarketing mode at home and abroad nowadays. The article demonstrated thestrengths and development trend of the innovation of online clothing stores’visual marketing mode from a brand-new angle by referring to thecharacteristics of the clothing for online sales and the online market itselfas well as the practice of the author. The author hopes to provide betterexperience for the fast-growing online clothing sellers through the research,make contributions to the construction of more internationalized and hi-techclothing marketing websites, and look for a broader space for the improvementof the image and the brand value of the online clothing brands and the corecompetitive strength of the online transactions around the world. |
