On The Value Of New Media In The Visual Marketing Of Clothing Brand

From the end of the th century to the beginning of the st century,the Internet in China has sprung up like bamboo shoots after a rain.In the early years of the st century,China’s Internet and new media have begun to explode.Mobile Internet and mobile smart terminals New business models and new lifestyles have been derived from the application and popularization of the new media environment,and the innovative development of the new media environment is in full swing.Moreover,in the new media environment,in the new consumer-led era of consumerism,brands are no longer as simple as a name and a symbol.Consumers prefer to have a warm,high-quality service experience,a sense of morality and humanity’s caring brand.It is also the development of new media that allows us to have a deeper understanding of the long-standing Silk Road culture.Clothing brands can use the advantages of new media to spread,actively convey the love and emotions given to products,and convey the brand’s culture and brand Concept to enhance the competitiveness of the brand.