Nearly A Decade Chinese Fans Cultural Research

Culture is the description of a particular group as a whole way of life, and exists i n the current."Fan" is "excessive reader, fans are different from the ordinary mass, the y are the most discerning, the most critical and productive specific groups.Fans as a sp ecific group, in the present society is real, and create the fan culture in the consumer-the production of this holistic way of life to.For nearly a decade, China has more and more entertainment. The development o fnetwork is faster and faster, fans worship tends to civilians, by means of the network pink mesh successfully it created a fan culture industry, fan culture and television me dia, so two modes of production of culture product can be fully exploited. Stimulation of the consumer society, the needs of the market, the rapid development of mass medi a, liberal cultural environment, the specific cultural needs of fans of private living spa ce and other factors promote the prosperity and development of the fan culture. In the fan culture of the times, everyone is a fan. Fans are no longer just a passive acceptanc e of the audience or the mindless consumption of the consumer, or the text of the parti cipants. A positive fan culture meets the psychological needs of fans, and fans to be ab le to feel the pleasure in the process to create fan culture. A positive fan culture is not only the achievements of the economic construction of the "soft power" but also contr ibute to maintain the cultural and ecological diversity. Values confusion, morbid fans, the variety show "copied" to each other and the commercialization of television media fueled the vulgar culture is the negative aspects of fan culture in nearly a decade. Cult ure fans should constantly improve the style and taste in the promotion of fan culture of self-regulation,mass media self-examination, self-discipline of the network platfor m, as well as TV media,and repair the lack of fan culture in the development process.