Production, Consumption And Recognition Of Mutual Aid Culture

This paper focuses on the fans’ activities of the American TV drama community,and uses the research methods of network ethnography and participatory observation to focus on the mutual cultural production,consumption and identity of the compatriots.First,explore the deep causes of the formation of mutual culture.New media empowerment is the basis of the formation of mutual culture,the continuous innovation of new media technology to break the shackles of traditional media,separated in the fans around the Internet and break through the reality of space and time constraints,they are not in the form of the body,In a virtual symbol role travel in the network of American drama community.The use of new media technology to participate in,interaction,communication and collaboration,the opera fans of autonomy,interactivity continues to increase,the potential is constantly being inspired,personal expression and influential action possible,at the same time,the US drama fans in the network of American drama community,And ultimately the formation of a new culture of mutual aid.Secondly,this paper explores the concrete performance of the mutual culture,consumption and identity of the Internet drama community,and analyzes the fans’ mutual culture production,consumption and identity behavior in the network of the American TV drama community through the questionnaire,the depth interview and the text analysis method.In the network of the US drama community,the US drama fans on the story of the plot,the point of view controversy,plot set,drama conflicts,narrative puzzles and other discussions,at the same time,the US drama fans as "text poachers" to "for my use" The text re-interpretation and re-interpretation,will be transformed into a fan of participatory culture,to achieve their own consumption and identity.American drama fans choose the text freely,with their own background to freely dismantle the US drama text,to generate their own meaning,at the same time,"text poachers" between the arguments,mutual questioning,mutual praise,together tobuild a mutual New culture,in the process of mutual aid new culture production and consumption to achieve self-identity and group identity.Self-identity,the US drama fans in the personalized production and consumption to actively explore the meaning of their own in line with their own thinking to sue in the network of the US drama community in the feelings of self-identity;group identity,different from the general sense of the group,The network of American drama fans in the emotional and ideological all go to the same direction,their conscious personality disappeared,the formation of a collective psychology,through the development of survival rules within the group to form the centripetal force,the use of logo to form "insiders" and "outsiders " Points,the network of US drama fans in such a " seeking the same " and "different " circle,the construction group identity.Finally,it discusses the existing problems of the mutual culture of the Internet,and puts forward some countermeasures.The culture of mutual culture provides a valuable platform for the fans of the network,and their series of cultural practices in the online community not only open the possibility of exploring the interesting and experimental self-expression methods,but also the strong self-consciousness in these cooperative cultural practices,And ultimately become a self-expression,self-satisfaction with a strong sense of self-awareness of the technical and cultural significance,provides a new possibility of democracy.However,the content of the spread of mutual culture is also a relatively low-end and popular expression stage,there are some problems: the vulgarization of mutual-aid cultural production tendencies,mutual cultural consumption of groups of polarization,mutual cultural identity of the vulnerability The main countermeasures are: the top of the government’s network culture design,standardize and guide the network of American drama community managers behavior,enhance the network of US drama community fans network media literacy.