Values Reconstruction In A Reversal Of The Old And The New Mainstream

With the development and change of society, as well as the progress of media technology,film and television is increasingly involved in people’s daily lives, and becomes an important way to structure social and personal values.Especially in recent years,film and television studies and comments are in full swing with the surge in number and content diversity.In terms of content, the critical guide is the most obvious.Excessive commercial operation, the audience accepted without screening and lacking thoughts in the text content are the keywords of the current relevant research.The exploration of how TV Drama play a positive role in the reconstruction of social values and mining some positive significance which has been showed in the creative practice of the past six or seven years are few.So,combining the relevent discuss of the early stage of Birmingham School,the author will discuss the function and effect of film and television which is treated as mass culture on constructing the social mainstream value.As the product of the culture industry,under the trend of social development which is secularized and utilitarian,some vulgar content showed in film and television is inevitable. It can and should become the object of criticism. But around2005, a large number works named "happiness" to describe the people’s daily life converge on screen.At the same time,New Revolutional and Historical Drama salvage faith,insistance,courage and passion from traditional values, waking up the romance and ideal which has been yielded to the reality for a long period.The tension radiated by these works on constructing positive values and appealing the regression of tration should not be underestimated.Therefore,combing with specific film case, this paper will analyse the change trend of content and value oriented in three decades,discuss how the film and television structure and strenthen the mainstream value in a reversal of the old and new values from a historical perspective,seek the true value of popular culture how to be sheltered and publicised under the interaction between the TV Drama and the media and the people’s interpretation about TV drama, thereby outline the spiraling process of "happiness" in the film and television...