Beer Brand Image Design

Today, the brand has become an important performance reflects thecomprehensive strength of a country appeal, competitiveness. Brand image design isan important way to reflect a company’s image transmission, access to social identityand occupy the market share. The purpose of this thesis by the Research is discussedthe beer brand image, so that the consumer perception of the brand image of theabstract organic combination with the unique image of beer, to promote the Chinesebeer brand image close to the international level as soon as possible.Papers from the perspective of brand image, Golden burg beer, for example, theorganic integration of multiple theories of the beer brand and corporate image strategy,the theoretical basis for the beer brand image design; investigation and analysis on thedomestic beer market, understanding of the domestic beer brand development andbrand image to the status quo. Validation by a large number of world-famousinternational beer brand image design analysis, to explore the inherent characteristicsof the beer brand image and forms; analysis of the differences in brand image ofdomestic beer international beer brand image; shaping the beer brand image shouldtake what kind of performance. Consumer psychology, marketing, art design as thestarting point, from the point of view of the brand with consumers, marketenvironment, art forms, how to shape and the creation of brand image; how to shapethe brand positioning, visual image, brand image of innovation, enhance the beer brandimage and enhance the competitiveness of the domestic beer brands and internationalwell-known beer brand, and want to be able to provide a reference for the beer brandimage building.