The Impact Of City Image On The Construction Of Tsingtao Brewery Brand Image

With the increasing development of China’s economy, the increasingly development, national economic growth, with great explosive force rapid growth, and China’s accession to the World Trade Organization large background. Vision and quality of our people has improved, making China’s consumers to "brand" and "image" of the two should belong to the category of art design vocabulary, understanding of a unique and very personal thinking and sensibility.In the development of the times, the stream of time pushes us to continue moving forward, known as "broken generation" after 80 has already started slowly old, born after the reform and opening up after 90 began to stand on the stage of society, to assume more social responsibility, become the main force in the consumer.Economic development, the people of our country in solving the problem of food and clothing to well-off life, behind, need is more intimate, with brand dependent products. The vast majority of people living in the occupied is fast consumer products, consumer products because of their special way of consumption and market share, more powerful, professional, accurate brand image construction, to the development and maintenance of consumers.The two is in the great era with the concept of innovation and progress together, the image of the city for the effect of fast elimination class brand image construction, is is advanced and the vanguard of the. Long term meaning to explain, for the development of China’s brand image, brand for domestic products based on their advantages to the international arena, with the construction and the guidance significance of seeking a better development.The influence of city image and guide the brand image construction, provides the basis for local consumers brand development, to consolidate the city image by the local consumers, but the brand bigger and stronger, out of the region, local, more is to disseminate native city image, plays an important role in the spread of city and national culture, but also from the side of the Chinese nation will publicize positive positive image. The nation, has the cultural competitiveness, can make our country to establish a good image in the international community; to create a safe, credible to the citizens of our country brand products, to create a beautiful, has the profound cultural background of the city life consumption environment.The research of this topic can for our local domestic FMCG Brand building brand image, unique in the international brand, for the future of domestic products to the world, the national enterprises with international competitiveness plays a certain role in guiding. Local brand bigger and stronger not only brings in money, more adequate employment opportunities, provide good employment platform for our national.