The Reach Of Adolescents’ Implicit Attitude To The Anti-smoking Advertisement

Greenwald considers the implicit attitude is the trace, which can’t be perceived or identified accurately, and the trace regulates the attitude of objection’s evaluation. Anti-smoking advisements play an important role in anti-smoking activity, which are concerned by many experts. It is an important focus, which anti-smoking advertisements would play a good effect in enhancing the anti-smoking conscious of adolescents. The study applies the Implicit Attitude Test to discuss the implicit conscious of anti-smoking advisements between smoking and no-smoking.Reach objects:smoking adolescents and no-smoking adolescents from one of Tianjin middle schools.Reach Methods:the Implicit Attention Test.In the first experiment,15smoking adolescents and23no-smoking adolescents were selected randomly, and a2(statuses of smoking:smoking adolescents, no-smoking adolescents) x2(types of advertisement:smoking advertisements, anti-smoking advertisements) mixed-model experiment is applied. In the second experiment,15smoking adolescents and25no-smoking adolescents were selected randomly, and a2(statuses of smoking:smoking adolescents, no-smoking adolescents) x2(types of advertisement:anti-smoking advertisements which show smoking hurt others, anti-smoking advertisements which show smoking hurt themselves) mixed model is applied.The result shows:(1) Adolescents hold negative implicit attitude to the anti-smoking advisements and positive implicit attitude to the smoking advisements.(2)The adolescents with different status of smoking have no significant differences between different advisements.(3) To smoking adolescents and no-smoking adolescents, there is no significant difference between advisements which show smoking will hurt others and advisements which show smoking will hurt themselves.