Ecological Research On Modern Mainstream Films In China

The movie is deeply people’s favorite form of entertainment culture, the filmindustry belongs to the high scientific and technological content, high added value,resource consumption, environment pollution small cultural industry. To the prosperityand development ofthe film industry, to strengthen the construction of socialist culture,and satisfy the people’s spiritual and cultural needs, promote the coordinatedevelopment of the economic society, to expand the international competitiveness andinfluence of Chinese culture, and enhance national cultural soft power to have theimportant meaning. In recent years, the film industry, deepening the reform andinnovation, product increasingly rich, market increasingly active, and achieved goodsocial benefits and economic benefits.The film as the main melody in a special narrative as type of film, also is themainstream ideologydirectly leading an ideology media tools. It not only has a specificconnotation, characteristics and functions, its narrative also has the distinct ideologicalnature, and with the political climate and the change of the social context and presentsdifferent ideology narrative strategy. Enterthe new century, the main melody in the filmlanguage film narrative and modelling have undergone many obvious change, makeideological convey more art and concealment. But with the2001China’s entry into theWTO, foreign film market "culturalaggression", as well as social culturalelements, theaudience the diversification of the aesthetic psychology of also happen graduallychange in, is influenced by many factors impact, the main melody of increasinglydifficult film living environment. Enter melting media era, especially with60anniversary of the arrival of the new China, a large number of outstanding theme filmthen emerged."The Knot","The Founding ofARepublic","Cow","The Message" and"Major Secretaryof a film in the theme, writing style, narrative skills, publicity aspectssuch as the main melody ascribed breakthrough movie’s misconduct, the beginning of amore flexible social ideographic. The great undertaking the founding of the box office 423million is with high become2009film box office first chinese-language films, themain melody in the film market of long-term today, no doubt, is a vane! After the greatconstruction of monolithic single-game box office to reach unprecedented110000andreleased three weeks accumulative total box office break300million.“Beginning ofThe Great Revival” why not the great undertaking the founding of the box officesuccess copied successfully, the factors behind the deep well worth studying andthinking.This article is based, the main theme of the film as a special medium of view, themain theme ofthe film placed inthe media environment, select the representative ofthefilm and by the media ecological impacts more the main theme of the film as an entrypoint through For the basic theoryof film ecology in the media ecology, extended to thestudy of the theme movies, the current status quo of the main theme of the film in ascientific and systematic systemthrough case analysis and questionnaire survey currentdevelopment trend of the research the main theme of the film in the audience response,in its political factors, social factors, legal factors, market factors at the same time,adding the consideration of the micro-environment between the film and mediaecosystem for the main theme of the film analysis and the various factors of the maintheme of the film in the ecological cycle in the system, through the success stories forthe moment the main theme of the film, drawn in favor of the main theme of the filmdevelopment of reference and inspiration, to guide the progressive realization of themain theme of the film to a virtuous cycle and development.