The Studies Of The Pedigree Of The Nominal Words Used In Juice Advertising Languages

With the rising of fruit and vegetable juice in chinese maket，the influx of juiceadvertising languages into our life. With the passage of the time, the homogenizationof commodities is strengthening, so the differences between the products of juicebecome extremely impotant.As everyone knows, advertising language is an important means for consumerswho want to konw goods information. Therefore, juice products differences are shownin advertising languages which are important plantform. In advertising languages, theeffect of the noun vocabulary cannot be ignored. But the studies on the nounvocabulary of juice advertising languages are few, and are not systematic andmeticulous. Then, this dissertation focus on the study of the noun vocabulary of juiceadvertising languages, trying to make a noun vocabulary pedigree with referencevalue by means of statistics, analysis, induction and questionnaire survey. Not onlydicuss forms and ways and causes of the semantic changes，but also the correlationmodes and couses of advertising appeals and the noun vocabulary in juice advertisinglanguages.In the studies, the new ideas brought forth are as follow: the establishment of thenoun pedigree of juice advertising languages, the semantic changes of the nounvocabulary in juice advertising languages, and the collocation mode of advertisingappeals and the noun vocabulary of juice advertising languages. Hope the studies canplay a certain reference role in advertisement creation and design.