Research On Goods Packaging’s Indexical Sign Design

Goods achieve their self-worth by the packaging, andconsumers get goods information from packaging, too. So packaging isthe "bridge" to communicate goods and consumers. From the view ofsemiology, the packaging design can be understood as whichcommunicate the product features to consumers by symbolic languages,but most of the modern packaging design have the problems of not clearin the process of identify and use, because of this, on the one hand, itpuzzled consumers’ purchase and use, on the other hand, make thecompanys and the markets get a loss of the economic efficiency. To solvethis problem, the paper attempts to interpret the indexical sign design ofpackaging by the view of semiotics, from which can make the packaginghave a better communication with consumers.First, from the definition of indexical sign to limited theresearch, so that the discourse can be focused on the design of thepackaging indicator of functional, avoiding the study to become toogeneralization; Then research the indexical sign design of packagingfollowing the way of find the problem-solve the problem-case study. Inthe stage of find the problem, analysis the functional use of the index bythe methods of field survey、visiting and asking, to find out informationindicative applications to convey clear and not indicative of the problem; Next, in problem-solving stage, from marketing, communication,psychology, design aesthetics and other aspects of the indicative symboldesign to explore, indicative symbol design principles and requirements,pursuant to explore the manifestations of the instructions on the packagesymbol design; research methods, the use of systems theory, designtheory to come to the front in the case of a "barrier" packaging design ofthe indicative symbol elaborate, explore the design of the indicativefunction of a "barrier" packaging design series of the present indicativesymbol of barrier-free packaging design ideas.Research on the indexical sign design of the packaging, biring anew vision and point of communication and humane exploration, and isbetter to spread the packaging functional applications without borders,promote the development of packaging healthy and sustainable.