Crane Cultural Visual Symbols Applied Research In Qiqihar Tourism Product Packaging

In recent years, rapid economic development, led to the rapid development of China’s tourism industry. Tourism consumption as an important part of the tourism industry, from consumer psychology point of view, in order to meet consumer demand and design of tourism products, and to reflect the geographical and cultural characteristics of the tourism product packaging, but also help improve the tourism product attention, to promote awareness of consumers to buy the products, enhance tourism brand benefits.Qiqihar City is a diverse geographical and cultural characteristics of the tourist city, in many geographical and cultural characteristics in Qiqihar City of Cape cultural charm of the show is particularly prominent, so the city is crowned crane for his city card. With the growing culture of Qiqihar City crane, to promote cultural Crane, Crane cultural development should crane culture into tourism city brand image, to realize their aesthetic characteristics, and the representation of cultural heritage, and summarized having Qiqihar geographical and cultural characteristics of the crane cultural visual symbols. The Qiqihar Crane cultural tourism product packaging and combines visual symbols, by re-designing the study of visual culture symbols in the form of a crane, the crane cultural visual symbols applied research in Qiqihar tourism product packaging design Yes, crane cultural heritage, tourism promotion Qiqihar An important method of urban brand.First, the research status of regional culture of visual symbols in tourism products to generalize and summarize. Secondly, the visual comparison of the different tourist symbol of urban culture under regional characteristics analysis to identify the advantages and applications of its formation factors and deficiencies. According to the analysis and conclusions of Qiqihar Crane cultural resources research and analysis, from the perspective of the development of Qiqihar city, summed up their most prominent representative of the crane cultural visual symbols, and highlight the cultural heritage, aesthetic point of view, the visual system Construction of these three aspects of analysis, research and refinement, a preliminary study of visual symbols for Qiqihar Crane cultural city brand design strategy, design and research. Finally, on view through actual case work presented in this paper to verify, and this paper summarizes the research and experience to make.