Modernity Critique Of Consumption Alienation

This article from the classic alienation phenomenon of consumption alienation, analyses thenature of alienation, to explain alienation is rooted in the new dominant form of capitalistlogic of capital, it caters to the capitalist mode of production, people are succumbing to themodel of the technology division, in this model, the individuals who like the "parts" areincorporated into the film machine, the individual in long-term unconsciously, consciouslytheir own destiny and the social machine together, the individual is eventually reduced to theproduct of the alienation, becomes a tantamount to machine tools, and lack a sense of self.Explained by the logic of capital, and gradually finds the root causes consumption alienationin the modern social, it means in the mode of capitalist production, human labor is not onlyplaced in the position of alienation, it provides a kind of " false demand ", it forces the peopleto accept the alienation concept by public opinion media, human consciousness is alsoalienated. In this process, the people accepts the “false demand ", changes its instinctstructure, contributes the development of consumption alienation, therefore, alienationbecomes a more effective means of social control, became another social attributes which hasan overarching new features. Therefore, in the show of consumption alienation, human andthe human society are in difficulties, only critical can provide a reasonable way to develophuman and human society. Western Marxism supports this concept, to depth of excavationwithin alienation roots in the capitalist, to restore the ought scale of the human society.