Ethics Scan On Consumption Alienation

The early beginnings of the consumption alienation in western developed countries, it is the product of the development of capitalism, it is not only the consumption of a kind of alienation phenomenon, and the time to affect people’s lives. It all in the name of fully meet the material needs of the people, the unlimited expansion of the material needs of the people and comprehensive development. Consumption by people, is not only meet the basic needs of people, also is to meet the growing material. In this kind of consumption, the use of commodity value is gradually replaced by the symbolic value of goods. Dissimilation consumption makes people lose reason, for the individual, society and ecological environment have brought a lot of ethical dilemma, producing, hinder the progress of the society. As China’s economy is more and more important position in the global economy, the trend of consumption alienation must or late to spread to China, China’s consumption ethics, so we must strengthen the study of consumption alienation.The first part of the paper produced for eliminating alienation consumption and forms are analyzed. Mainly introduced the producing history of consumption alienation, the first produced in the United States, is the product of the idea of social mass production full development. As well as its main form of expression. The second part, the paper analyzes the cause of consumption alienation. This paper mainly introduces the causes of the consumption. The widespread dissemination of consumerism, media publicity, product types and forms of expansion, such as consumption alienation. The third part, the ethical value evaluation of consumption alienation. Consumption alienation from the perspective of ethical evaluation, put forward consumption alienation to perform a particular moral relationship, at the same time, the alienation of consumption lead to imbalance between freedom and responsibility. The fourth part, the paper analyzes the consumption alienation of ethical dilemmas. Consumption alienation of the individual, society and ecological environment have brought some ethical dilemmas, first of all, as a result of the individual ethical dilemma of alienation consumption alienation of human nature, make people’s life a departure from the essence of happiness. Second, consumption alienation of social ethical dilemma is the value of rational weakening, and artificial material ", and cause the financial crisis. Finally, the ecological environment of the problems of consumption alienation is lead to the deterioration of ecological environment and resource utilization of unsustainable. The fifth part mainly aims at the ethical dilemma of consumption alienation, used to build sustainable consumption ethics is put forward. With the concept of sustainable consumption alienation of consumption. First this paper introduces the significance of sustainable consumption ethics building, sustainable consumption ethics advocate moderate consumption and green consumption, the pursuit of the concept of sustainable development, to promote man’s all-round coordinated development. Curb consumption alienation, finally put forward the practice of the sustainable consumption path, attaches great importance to the government, the media, families, enterprises and individuals of different roles, to promote the construction of sustainable consumption ethics.