Research On Investment Drcision Of Culture Creative Project

In recent years, it is a basic fact that cultural creative industry rise in swarms. It is also the development trend. The current research of the cultural creativity is mostly focusing on the industrial development, less on the investment decision of culture creative project. In this paper, it puts forward a comprehensive evaluation model with the multiple attribute decision-making through linguistic information. It is a fuzzy method of decision and suitable for decision information which is accurate. The author hopes to achieve rapid and effective investment decision reference.According to the culture creative project investment decision-making research, I did mainly in the following research work:First, this paper gave an introduction on research background, the research present situation, the technical route as well as venture investment theory. I also learned language multiple attribute decision making theory.Second, through the research on the existing investment risk evaluation model, I analysis characteristics of the culture creative project, I take the project operation as the foundation to analysis the establishment of the cultural creative project evaluation.Third, this paper is based on the language information language which is used to be one part of the multi-attribute evaluation model of evaluating cultural creative project to determine the weights, it based on the idea of maximizing deviations and to determine the weight policymakers’weights it based on method of average.Fourth, in the empirical analysis, this paper selects about4projects:YNYX, BFWB and BADBY, I send mail to four experts about the information, send mail please with their language assessment scale of each index and attribute weights given language information, collection, linguistic assessment information on language information and calculating the evaluation results. I ask them to give their language assessment on the index and attribute weights. I collected and calculated the information. At last, I got the results.The current research of the cultural creativity is mostly focusing on the industrial development, less on the investment decision of culture creative project. The decision making depends on subjective experience of the decision-makers. So the effect of the investment is not ideal.Language multi-attribute evaluation model takes the project operation as the foundation to analysis the establishment of the cultural creative project evaluation. After the evaluation of the project language information is ready, we can not only get the selection of the optimal project, but also have the judgment of project quality. To the study has reference significance for cultural and creative project investment decision...