The Effect Of Emotions,Cognitive Styles And The Characteristics Of Information On The Tourists’ Consumption Decision-Making

As for the development of economic, ordinary people’s leisure time and disposable personal income growing,the age of popularization of tourism ensued.According to the survey, tourism has a lot effect in driving economic growth and promoting employment.This study is aim at exploring the effect of emotions, cognitive styles and the characteristics of information on the tourist’ consumption decision-making. The characteristics of information including the framework of the information and the credibility of it. The experimental materials including Cognitive style test,video,emotion self-report questionnaire as well as self-made tourist publicity materials.All the participants chosen from University in Jiangxi. Both experiments use 2 x 2 x 2between-subjects design.The independent variables of experiment 1 including emotional state, cognitive style and framework of the tourism information. the experiment 2 including emotional state, cognitive style and credibility of the tourism information. Both experiments’ dependent variable measured with the money the participants willing pay for the trip for Lushan. Through statistical analysis of data to get the following conclusion:1.The emotional state has significantly influence on tourism decision-making,positive emotions led to the greater amount of tourism consumption than negative emotions.2.In the process of tourism decision-making, the framework of information has significantly influence, positive information framework led to higher consumption than the negative framework.3.The credibility of information has significantly influence on tourist’consumption decision-making, reliable information caused a greater amount of consumption.4.The cognitive style has no significantly influence on participants’ decision-making.5.In the process of tourism consumption decision-making, information framework and cognitive style interaction exists. And there is no significantly impact on tourists’ consumption decisions who with field independent model,while,the framework of information will significantly affect the consumer decision-making for the fielddependent type of participants,positive information framework led to higher consumption.6.In the process of tourism consumption decision-making, the credibility information and cognitive style interaction exists. And there is no significantly impact on tourists’ consumption decisions who with field independent model,while,the credibility of information will significantly affect the consumer decision-making for the field dependent type of participants,reliable information led to higher consumption.