Research On Utilization Of Deconstruction Thinking In The Graphic Design

In this era of information explosion，creativity is the inherent natureof graphic design，no creative graphics is no longer the society needs，alsolost his dissemination of information value，so creative from what andhow to make creative endless，the two issue is contemporary designerurgent need to face and solve，in the graphic design course，the designerwill need to face a lot of homogeneous products and information，andhow will they make a personalized handling，let the load on the graph ofmaximum dissemination of information，is not more than just designtechniques and tools can solve the problem，but depends on the way ofthinking at a deeper level，so free and open creative thinking is theessential need of contemporary designers，deconstruction of thinking isderived from the philosophical theories of Derrida’s deconstruction andextracted，a kind of freedom，openness and spontaneity of the creativeway of thinking，the creation of this inherent nature of the deconstructthinking，contemporary creative shortage of the designer of the urgentneeds，take the way of deconstruct thinking into the field of graphiccreation，will give graphic designers an unprecedented creative passion。During designing，we often have to face lots of accomplishedrelations，which are the bases of our analyzing and judging and they areoften the shelters of more possibilities of our designs。Deconstruction is a method of analyzing which oppugning the accomplished relations andstructures，disassembles them and reconstructs them in a new way。Thatanalyzing in a deconstructionist way always shows us irregular thinkingfor design，which will bring us the unique，original impact for art andsuggest us the creative clue for design。 Because all of these，deconstructionist-intellection widely exists in many fields of design，andthe active impacts，it brings to us，can often been seen in designs。Graphicdesign is one kind of various designs，which has strong creative impact。During the post-modernism with pluralistic environment for culture，it ismeaningful for the developing and creating of graphic to use this kind ofintellection properly and practically as an inherent diathesis and aconsciousness for analyses of a designer。The research of this paper，beginning from the phenomena of thiskind of thinking detained which existing in graphic design。Integratingthe deconstructionist theory of Jacques Derrida，refining and summary thebasic regularity of the deconstructionist thinking discussed the importantmeaning of deconstructionist theory for designer，and hoping to show us away to more possibilities of designs that covered by the accomplishedrelations.