The Research Of Digital Animation Music Video Presen Tation And Art Style

Music video is not only a kind of visual culture, but also a kind of product in a commercialculture atmosphere. It started as the embryonic form of television advertising. That explains thecommercial nature of music video which is in order to promote songs and singers. Music video isa popular commercial art, and animation class music video that branched from music video is noexception. Digital animation class music video became popular as digital media technology hasdeveloped. Although digital animation class music video has been with a maximum preservationof musicians and artists’ position, it is hard to avoid joining commercial ranks with thecommercial value and fashion increase of music and animation.This paper introduces and analyzes the digital animation music video works from threestages of development, including television development stage, live stage, and virtual networkdevelopment stage. According to the own characteristics and development needs of digitalanimation music video, the social and historic background and aesthetic foundation, digitalanimation music video is classified by styles of artistic expression in this paper. We have theconclusion that people could appreciate art creation of digital animation music video and theappreciations themselves through the analysis.As the same time, we point out the development of digital animation music video in thispaper combined the style reclassified results and the development of digital technology. Thedevelopment of digital animation music video is closely and inseparably to the progress ofdigital media technology, or the progress of digital media technology promotes the developmentof digital animation music video. In the age of digital media in Twenty-first Century, based onthe digital media technology, various artistic representation style and the development of popularentertainment culture, digital animation music video has inaugurated the new situation ofdiversified development.