A Research On Farmers’ Medical Consumption Decision-making Syle And Correlation Study With Income

Research objectives:This study based on the the consumer decision-making scale designed by Sproles and Kendall to revise. I discusses how many dimensions the farmers’ medical consumption decision style contains. At the same time I used the income survey to analyse and discuss the relationship between farmers’ medical consumption decision style and income.Methods and the object of the research:Based on the analysis of the literature, I investigated555farmers from shaanxi province and discussed on the relationship between the farmers’ medical consumption decision style and the revenue.This study used SPSS17.0and LISREL8.7for the test data analysis and processing.Research conclusions:1,The revised farmers medical consumption decision style scale includes three dimensions:brand awareness, perceived price and loyal to the brand;2,Farmers medical consumption decision style does not exist significant difference in gender;There is differences between the loyal to the brand dimension under education degree;There is significant differences between brand recognition and brand loyal in the family structure; Farmers’ medical consumption decision style and the total dimensions of significant differences in age.3,Net income level influence farmers’ medical consumer spending, but net income level and the source of income for farmers medical consumption decision style of each dimension effect is not obvious;Current income for farmers psychological account medical consumption decision style of loyal to the brand dimensions have significant prediction effect.This study suggests that income for farmers medical consumption decision style influence displays in:income does not effect farmers medical consumption decision style, but farmers income sources according to the division of mental account influences farmers’ medical consumption decision style, especially in the current income mental effects loyal to the brand significantly. On the basis of further discussion,this study suggests the local relevant departments to improve and improve from four aspects.