Repeat Viewing Psychology Research Of The Film And Television Audiences

Walter Schurian, a famous German psychologist, said:"If you want to describe the characteristics of the twentieth century in the nature of scientific and cultural fields, as well as effective and manifestations from the perspective of globalization, you can express it not only from the skill and art of Television, but also the science and effectiveness of Psychology; besides, it can also be a common role and impact of both the present era and spirit of the times." There is no doubt that such views not only occupy the academic high ground, but also have a great guiding significance for the Film works of art communication of modern society and audience psychology. Economy is highly developed in the media today, the value of a Film works of art is reflected in its economic value. In order to obtain huge economic profits, team and play platform of film and television production should be based on the film and television consumers (that is film and television audiences). If a Film works of art was repeatedly watched from the beginning of the launch to a period of time by television audience, this is undoubtedly full confirmation to the works of art of this film. That is to say, this film works of art not only fully meets a variety of needs of the audience, but also creates huge economic and social values. This is also the goal which the producers and the broadcast side of the film works of art want to have.This article expounds general psychological characteristics and status of the film and television audiences who accept the spread of film and television works of art from the psychological point of view of Film and Television Art. It bases on the television drama "Sword" which is watched repeatedly in an example of the watch in the audience’s psychological, further explores the repeated viewing of film and television works of art they are seeking state of mind and reason. For these reasons, I also found a film and television works of art in order to get the audience to repeat and repeatedly favored the root causes.This article is divided into four chapters. Introduction:background and significance of the research, embracing relevant research results and methods,briefly describes the theoretical support of this thesis, including the related concepts and the theoretical basis; the theoretical basis includes some of the traditional audience research model,"uses and gratifications" theory,"path dependence" theory and "strange" theory. The second chapter of the audience in the communication process of the film work of art has to accept schema and some of the traditional acceptance of the psychological state. Certainly the accepted schemata and psychological commonalities exist between the interactions between the audiences and discuss the film and television audience to accept the manner and process of aesthetic experience. Chapter3, the author uses the "uses and gratifications" theory, the "hierarchy of needs" theory, the theory of "strange" to analyze the roots why the audiences watch film and television works of art repeatedly from the original television audience needs and brand of consumer attitudes, the production of film and television works of art marketing strategy and play opportunity. Build some simple models which can be causing the audience repeated viewing of film and television works of art according to these roots, and analyze its economic value, the academic value and social values.In the last part of the paper, the author gives a brief summary of this paper.I proceed from repeated viewing causes and try to build an audience repeated viewing theoretical model to the logical idea of a trace the the Schomburg source of reference, which would also give the industry a little bit.