A Contrastive Study Of English And Chinese Job Advertisements

With the rapid development of media technology, more and more enterprises adopt online recruitment. Job advertisements on the Internet as a special discourse gradually come into people’s eyes and arouse scholars’ attention. In this thesis, all the samples come from two professional recruiting websites:www.monster.com and www.zhaopin.com. From those two websites,60English job advertisements (EJAs for short) and60Chinese job advertisements (CJAs for short) are collected. Based on Swales’CARS (create a research space) model and Hasan’s GSP Model, guided by Bhatia’s seven-step procedure for analysis of unfamiliar genre, the author works out the generic structures of EJAs and CJAs to examine the similarities and differences between them, and probes into the deeper reasons from the perspective of culture, social and historical background. Meanwhile, the results are helpful for Chinese job advertisements writers to write standard EJAs. The findings show that there are9moves in EJAs, among which Move IP, and Move SQ are obligatory moves; there are11moves in CJAs, among which Move IP, Move SQ, and Move CI are obligatory. The main move sequence in CJAs is stable, while move structures in EJAs are more flexible and more variable. In terms of persuasive strategies, EJAs and CJAs have their own unique features. EJAs are promotion-oriented, while CJAs are information-oriented.