The Research Of The Present Situation And Improvement Method In Wuhan Billboard Advertising Industry

Advertising is a product of economic development and a product of culture. Thus arises at the historic moment of the advertising industry is not only an important part of cultural cre ative industry is in the national key support for the development of the industry "twelfth five-year" plan. To optimize the industrial structure, consumption, and promote other industries de velopment has important significance. In recent years, our country has been a rapid developm ent of urban construction, the influx of foreign advanced city planning and design concept, to promote the development of urban construction. Advertising industry, especially the outdoor advertising industry is also got rapid development, as one of the most representative of billbo ard advertising has penetrated into every aspect of our lives and affect our concept of consum ption and life. But then a lot of influence on urban landscape, public safety is also in deepen-ing.Billboard advertising space and the urban economic development, environment, regional culture dissemination has the close relation, as well as green space, street, building is the imp ortant element of urban visual environment. With the rapid development of the billboard, som e problems also arise. How to coordinate contradiction, let billboard advertisements play a m ore important role in urban development, urban development process must give priority to sol ve important issue. Billboard advertising how to development, which is one of the design ind ustry innovation and development to promote the city image and city soft power, the prosperi ty of modern urban ecological problems of diversified economy, is of great significance to ur ban harmonious development and design progress.Wuhan is the birthplace of the famous revolution began in the Wuchang uprising. Is the cradle of China’s modern industry, as well as China’s modern commercial development model, is China’s largest modern city, in the process of Chinese modernization development has uni que trajectory and impact.Now Wuhan as the "rise of central China" strategy of leading cities, are also facing the s ame challenges and opportunities, the rapid development of commodity economy in Wuhan c ity, fierce competition in the market, vigorously promote the development of the advertising i ndustry. And advertising and promotes the commercial prosperity, both close union, push eac h other. So the Wuhan billboard advertising industry development course, current situation an d development countermeasure, in Wuhan, in central Hubei province and even the entire regi on’s economic construction and cultural construction have important reference value.Based on billboard’s definition, development present situation analysis and based on the field survey of typical commercial center in Wuhan city billboard in field research methods, f or the managers of outdoor advertising and outdoor advertising practitioners in Wuhan city pr ovides new thinking and method operable, hope to help strengthen management of outdoor ad vertising, promote urban planning process, promote the benign and healthy development of o utdoor advertising, so as to achieve healthy development of the billboard in the process of W uhan urban development with the purpose of promote each other.