| The essay takes the graphics in fashion advertising as a starting point, and analyzes thesymbolic expression of fashion culture and its multi-dimensional displaying features from thesemantic constitute angle of the fashion advertising graphics. It gives a preliminary definition ofthe fashion advertising, an in-depth analysis of the graphic symbols in fashion ads,and comparisons between the graphic symbols and culture. The essay also includes thepreliminary display of advertising medium as well as the multi-dimensional display of graphicsinnovation.This paper begins with an overview of the developing course of the fashion advertising, andgives its the connotation and characteristics to deduce a definition for fashion advertisinggraphics. When fashion advertising graphic tries to express a meaning, it requires not onlycertain principles of graphic elements design, a way of expression, but also a more accurateexpressed connotation of the product’s theme, which could be helped to spread by traditional andemerging media.The cultural connotation of the fashion ads, settling down through their course of developmentand evolution, is still the guideline for the advancement and development of the advertisingdesign. The symbiosis and perfect-fit of the graphic symbol and cultures in ads design is thefruit of the long accumulation of fashion advertising design, which is also one of the exploringgoals of advertising designers, and the value of this study. |
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