A Study Of National Culture Soft Power’s Construction In View Of Scientific Outlook On Development

The theory on national culture soft power’s construction has the theoreticalcharacter of keeping pace with the times, it is not a rigid system but an openand developing system. Marxism is the basic original theory on national culturesoft power’s construction.Mao zedong thought and the embryonicdevelopment of the national culture soft power’s construction thoughts;Dengxiaoping theory and the starting development of the national culture softpower’s construction thoughts;The "threerepresents" important thought andthe further development of the national culture soft power’s constructionthoughts. Scientific outlook on development is the symbolic of the maturity andperfection of national culture soft power’s construction thought.In view of scientific outlook on development, how it buids now and how tobuild the the national culture soft power’s construction in the future, in the firstplace is to investigat the historical practice of the national culture soft power’sconstruction, making the history of the construction’s basis clear. In theperiodof democratic revolution,the construction ofculture and the enhancementof cultural soft power under the regional ruling of the communist party ofChina,The period from the founding of the nation to the reform and opening up,the national cultural construction and soft power’s enhancement. SinceChina’s reform and opening up to the16th National Congress,national culturalconstruction and soft power’s enhancement.In view of scientific outlook on development,the analysis of real situation andcurrent situation on the national culture soft power’s construction furtherstrengthen the real need of.national culture soft power’s construction.The realsituation of national culture soft power’s construction is complex. Theinternational situation changes calls for higher national cultue soft power.Theexisting achievements of the national cultural soft power’s construction—theconstruction of socialist core value system of continuously enhance thecentripetal force of culture; Develop socialist harmonious culture continue toincrease the appeal of culture; Pays attention to education and science andtechnology progress constantly enhance the innovation of culture; Vigorouslydevelop cultural undertakings and cultural industries continue to increase thedevelopment of culture. Strengthen the culture of the propagation forceincreased cultural exchanges with foreign countries; Adhere to the path ofpeaceful development continue to increase the credibility of peaceful foreignpolicy.But there are the main problems of national culture soft power’sconstruction—culture centripetal force: lack of faith and socialist core valuesystem to establish the long-term; Cultural transmission power: to enhance thelevel of cultural development and strengthen the spread of foreign culture;Force of cultural development:the reform of cultural system and furtherimprove;Force of Cultural influence: foreign culture shock and enhance the discourse of socialist culture; The cultural and ethical quality of attractiveness:to strengthen the national quality and national image.Based on the current reality of the situation and current situation of thenational culture soft power’s construction, we should continue to promote thenational culture soft power’s construction.Basic principles on continuing topromote national culture soft strength’s construction—oriented principle;developmentprinciple;people-oriented principle; balanced principle;nationalityprinciple;global principle. The cultural path on continuing to promote thenational culture soft power’s construction—the only dominant ideologycombines with cultural diversified development combined; advanced culturecombines with International culture; Combination of cultural confidence andcultural consciousness; Combination of traditional culture inheritance andmodern cultural innovation; Grounding the native culture and the combinationof learning other culture; long-term construction combined with efficiency onconstruction of socialist harmonious culture.The process of national culture softpower’s construction necessarilyinvolves the problem of "evaluation", selecting the evaluation subject, object,standard to establish the macroscopic evaluation system on the nationalculture soft power.Firstly, the question of evaluation subject.Secongdly, theissue of evaluation object.Thirdly, In view of scientific outlook ondevelopment,under, the evaluation criteria of the national culture soft power’sconstruction.